An Ideal Service Learning Client
Last September, Reaching Beyond Limits, a then-18-month-old organization co-founded by Amy Hartman (a Misericordia alumnus) and Robyn Ruckle, was doing great with a growing client base, a strong reputation, and a solid Facebook following.
Reaching Beyond Limits (RBL), located in Kingston, Pennsylvania, is an adult day program for adults with intellectual disabilities and autism spectrum disorder. Like any new organization, they had many plates to spin. Their priority was and is their clients: helping them to learn, thrive, and maximize their quality of life each day.
So it was only natural that branding and website development fell low on their task list. The months started to add up and their website continued to be “under construction.” They were also interested in developing a new logo.
That’s where Misericordia’s Department of Mass Communications and Design stepped in, taking on RBL as a service-learning client in COM 485, Powerful, Persuasive Marketing Design, taught by Assistant Professor Rachel Urbanowicz.