A full-service media, marketing, and design agency is now available right here on the Misericordia campus. Service by Design is a student club run through the Department of Communications, and meets each Tuesday at 5 p.m. in Walsh Hall, Mezzanine Level, Room 5. The mission of Service by Design is twofold:
- To express the Service charism of Misericordia through providing complimentary work for non-profits, arts organizations, and small businesses in the local community;
- To help Misericordia students gain experience so they graduate with portfolio pieces and relevant, real-world work experience on their résumés.
In the job market, it’s important that new graduates have an edge over the competition, and Service by Design is a great place to attain those résumé-building skills. The club welcomes students from all majors, and provides hands-on training for all projects.
Service by Design offers local organizations the following services:
- Media consultations
- Website critiques
- Social media planning
- Graphic design (print)
- Public relations
- Audio production
- Media script writing
- Mock interviews
Balance Yoga in Forty Fort was Service by Design’s first client. “They were very excited when they realized that we could help them promote their business, free of charge,” said club president Taryn Talacka, a senior communications major. She worked with them to secure a simple, signed contract; they provided photos, a logo, and text; and the club was off and running to meet the project deadline. Caitlin Meehan, also a senior communications major, created the layout for the project.
“I felt more nervous about getting it done,” said Ms. Meehan, “because it wasn’t a school project where if you didn’t do a great job you could just take a lower grade and get feedback to do better next time. There’s definitely more pressure with an actual client.”
Another project Service by Design is working on, with Misericordia as its client, is a video campaign in support of the “No More” campaign to end domestic violence and sexual assault.
Where in the World is the Mezz Lab?
Service by Design meetings are held each Tuesday from 5-6 p.m. in Walsh Hall, room 5 on the Mezzanine level—known by most as the “Mezz Lab,” which is a classroom/lab lined on two sides with Apple Macintosh computers and a large monitor on the far wall.
It’s a little tricky to find the Mezz Lab if you’ve never been there before; just off the lobby of the Lemmond Theatre, in the area with blue walls, there is an elevator and a stairwell. You may take the elevator one level down to get to the Mezzanine level (press “M” in the elevator). When the elevator doors open, turn right, take a few steps, and the Mezz lab will be on your right.
If you take the stairwell, go down the first flight of stairs and you will notice an opening on your left that leads abruptly to a closed door; go that way (rather than continuing down the second flight of stairs). The door is sticky, but it will open. Once you open the door, the Mezz lab is almost directly in front of you.
Interested…but not sure it’s your kind of gig? Come to a meeting, and see what we’re all about. As the club advisor and an assistant professor in the Department of Communications, I can answer any questions about Service by Design at [email protected].
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About the author: Rachel Urbanowicz, MA, is an assistant professor of Communications and faculty advisor for Service by Design.