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Misericordia students reach beyond limits to create new brand identity for Kingston-based program

Posted by Guest Faculty Blogger on Jan 9, 2017

An Ideal Service Learning Client

Last September, Reaching Beyond Limits, a then-18-month-old organization co-founded by Amy Hartman (a Misericordia alumnus) and Robyn Ruckle, was doing great with a growing client base, a strong reputation, and a solid Facebook following.

Reaching Beyond Limits (RBL), located in Kingston, Pennsylvania, is an adult day program for adults with intellectual disabilities and autism spectrum disorder. Like any new organization, they had many plates to spin. Their priority was and is their clients: helping them to learn, thrive, and maximize their quality of life each day.

So it was only natural that branding and website development fell low on their task list. The months started to add up and their website continued to be “under construction.” They were also interested in developing a new logo.

That’s where Misericordia’s Department of Mass Communications and Design stepped in, taking on RBL as a service-learning client in COM 485, Powerful, Persuasive Marketing Design, taught by Assistant Professor Rachel Urbanowicz.

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Topics: Misericordia Proud

Recent Misericordia Graduate Designs Dallas Bicentennial Logo

Posted by Guest Faculty Blogger on Aug 1, 2016

The Dallas Bicentennial celebration starts next spring, with a logo created by one of its own.

Caitlin Meehan, a recent graduate of Misericordia University and less-recent graduate of Dallas High School, will enjoy the experience of seeing her artwork used throughout the festivities, in materials including the township letterhead, as part of the Dallas Bicentennial celebration, which kicks off in April of 2017.

The Dallas Bicentennial logo, designed by 2016 Misericordia graduate, Caitlin Meehan.

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Topics: Misericordia Proud

Misericordia Students on a Mission in Tanzania

Posted by Guest Faculty Blogger on Jun 6, 2016

Misericordia students Haley Hall, Lexi Giannone, Katie Hurley and Lisa Tondora, accompanied by Dr. Cynthia Mailloux, are on a two week service learning trip to Karagwe, Tanzania.  

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Topics: Misericordia Proud

Misericordia Nursing Students Depart to Tanzania

Posted by Guest Faculty Blogger on May 24, 2016

Today, May 24th, Dr. Cynthia Mailloux and four Misericordia nursing students departed for Karagwe Tanzania where students will participate in a study abroad service learning trip with Wilkes and TCMC students and faculty. Students will work at Nyakahanga District Hospital and experience a number of Non-governmental Organizations (NGOs) during their travel. Nyakahanga hospital is a ministry of the Evangelical Lutheran Church of Tanzania. It will be a great Interprofessional experience (IPE) as medical, anthropology and nursing students work together caring for patients in Tanzania.  

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Topics: Student Life

MU comms student provides “Inspiration” for new WB Tech Center

Posted by Guest Faculty Blogger on May 17, 2016

For Misericordia senior communications major Erin Dougherty, it all started with an email about a contest. It ended in a ribbon-cutting event in downtown Wilkes-Barre this past April 20, attended by area business and political leaders, including Senator John Yudichak and Representative Eddie Day Pashinski.

Misericordia University communications major Erin Dougherty (third from right) attended the launch and ribbon-cutting ceremony for the new technology center in downtown Wilkes-Barre on April 20. In the center are Senator John Yudichak (holding scissors) and Representative Eddie Day Pashinski (left of scissors).

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Topics: Misericordia Proud

Misericordia Students Jump Into Local Library Rebranding

Posted by Guest Faculty Blogger on Apr 8, 2016

The Wyoming Free Library will welcome their upcoming 90th anniversary year with a brand-new look—courtesy of Misericordia University students in the communications department club Service by Design, as well as students in COM 352, Advanced Public Relations.

 

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Topics: Misericordia Proud

Women with Children at Misericordia: A Q&A with Felicia Glover

Posted by Guest Faculty Blogger on Nov 10, 2015

Misericordia is one of eight educational institutions in the United States that offers a program to support single mothers while they pursue a degree. Communications major Felicia M. Glover is a participant in the Ruth Matthews Bourger Women With Children program, and in the following interview, she shares her story.

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Topics: Academics

Smile...you're on social media!

Posted by Guest Faculty Blogger on Oct 8, 2015


Misericordia students Lauren Hayden and Melanie Quintanilla show off their savvy with Snapchat.

 

Social media is a vital component of a public relations (PR) campaign, and in a recent class session at Misericordia, PR students educated me on the ins and outs of Snapchat. “Don’t judge me,” one student said sheepishly as she demonstrated how you can take a photo of yourself and add cartoon eyeballs. They also explained how even as Snapchat’s 10-second communications will disappear quickly, you can post a 24-hour “story” and in that way let your friends keep track of your daily adventures—and vice-versa. It’s like Facebook on fast forward.

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Topics: Academics

At Your Service...by Design!

Posted by Guest Faculty Blogger on Sep 29, 2015

A full-service media, marketing, and design agency is now available right here on the Misericordia campus. Service by Design is a student club run through the Department of Communications, and meets each Tuesday at 5 p.m. in Walsh Hall, Mezzanine Level, Room 5.

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Topics: Academics

So, here's (how to generate) the story

Posted by Guest Faculty Blogger on Sep 18, 2015

Staff writers at The Highlander, particularly our valued newbies, have just as much trouble coming up with story ideas as high school (and even professional) journalists sometimes have. It is difficult when we rush from class to activity to consider that something in our day-to-day lives could be newsworthy.

But something is. Usually, many things are.

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Topics: Academics

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You are reading the official blog of Misericordia University. Here you will find insights from students, faculty, staff, and alumni about what it's like to be here and be #MisericordiaProud.