The Wyoming Free Library will welcome their upcoming 90th anniversary year with a brand-new look—courtesy of Misericordia University students in the communications department club Service by Design, as well as students in COM 352, Advanced Public Relations.
The new logo features a figure suspended from a “book” parachute. The logo is designed to either stand on its own or be accompanied by the slogan, “Adventures Beyond Books.” The library developed this slogan to let the community know that they offer many educational, cultural, and fun activities—in addition to a great selection of reading materials.
The Wyoming Free Library has a close tie to Misericordia in its Board president, Colleen Garrison, who graduated from Misericordia last year with a degree in communications. Ms. Garrison and two others from the library, Mary McNeely, Board Secretary, and John Roberts, Library Director, attended a Service by Design meeting last fall to brainstorm on the logo and slogan concept. It was agreed that the parachute/book figure was ideal.
After the initial brainstorming and sketching on the whiteboard in the club’s classroom meeting area, Service by Design members Megan Kishbaugh and Elizabeth Radnor completed the logo and slogan rendering, in relay fashion. Ms. Kishbaugh used a photo of the whiteboard sketch as reference to create clean, logo-appropriate artwork, using the program Adobe Illustrator. After the library stakeholders approved this version, Ms. Radnor colorized the figure and incorporated the slogan, “Adventures Beyond Books,” into the design.
The story behind the logo and slogan was featured in the Greater Pittston Progress online newspaper, published on March 13. (Link: http://pittstonprogress.com/news/wyoming-free-library-s-new-slogan-and-symbol-1.2017521)
With a new logo, the library needed additional supporting materials. Students in COM 352, Advanced Public Relations, took on these projects as a service learning project, and paid a visit to the library in early February. During that visit, students toured the library, learned of its offerings and history, took photographs, and trained library staff in the social media tool Hootsuite.
COM 352 students are working hard to help the library arrive at its 90th anniversary year—the library was founded in 1927—with a full suite of new materials and a solid public relations (PR) strategy in place. To accomplish this, students are designing a full-color brochure, a new website header, a template for the library’s various program announcements, and a set of PR strategy recommendations.
“We are very grateful for the work and creativity the students have put into helping us with our branding,” said Ms. Garrison. “The logo and slogan look absolutely fabulous!”
About the author: Rachel Urbanowicz, MA, is an assistant professor of Communications at Misericordia University.