I cannot believe that it is almost five years since I graduated from Misericordia. It seems like yesterday I was on my east coast college hunt for the best communications program. I searched high and low – ultimately, I found the best program was waiting for me in my own backyard. I had attended Misericordia’s Communications Camp and was instantly sold. I fell in love with the small university nestled in the heart of the back mountain. Small class sizes, the liberal arts background, the diversified communications coursework and state-of-the-art facilities – what more could a young perspective communications student want?
Misericordia students Lauren Hayden and Melanie Quintanilla show off their savvy with Snapchat.
Social media is a vital component of a public relations (PR) campaign, and in a recent class session at Misericordia, PR students educated me on the ins and outs of Snapchat. “Don’t judge me,” one student said sheepishly as she demonstrated how you can take a photo of yourself and add cartoon eyeballs. They also explained how even as Snapchat’s 10-second communications will disappear quickly, you can post a 24-hour “story” and in that way let your friends keep track of your daily adventures—and vice-versa. It’s like Facebook on fast forward.
A full-service media, marketing, and design agency is now available right here on the Misericordia campus. Service by Design is a student club run through the Department of Communications, and meets each Tuesday at 5 p.m. in Walsh Hall, Mezzanine Level, Room 5.
Staff writers at The Highlander, particularly our valued newbies, have just as much trouble coming up with story ideas as high school (and even professional) journalists sometimes have. It is difficult when we rush from class to activity to consider that something in our day-to-day lives could be newsworthy.
But something is. Usually, many things are.