Misericordia students Lauren Hayden and Melanie Quintanilla show off their savvy with Snapchat.
Social media is a vital component of a public relations (PR) campaign, and in a recent class session at Misericordia, PR students educated me on the ins and outs of Snapchat. “Don’t judge me,” one student said sheepishly as she demonstrated how you can take a photo of yourself and add cartoon eyeballs. They also explained how even as Snapchat’s 10-second communications will disappear quickly, you can post a 24-hour “story” and in that way let your friends keep track of your daily adventures—and vice-versa. It’s like Facebook on fast forward.